> For the complete documentation index, see [llms.txt](https://replai-1.gitbook.io/replai-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://replai-1.gitbook.io/replai-docs/use-cases/lead-generation-and-pre-sales.md).

# Lead generation & pre-sales

## Lead generation & pre-sales

Replai works well for pre-sales questions.

It keeps answers in-brand and available at the moment of interest.

### What makes this use case work?

Strong public content gives buyers fast answers.

Lead capture covers the cases where the answer is missing.

### When should you capture email?

Capture email when the assistant cannot answer confidently.

That turns missed coverage into a follow-up path.

### Which tiers fit best?

* Use **Answer** for informational pre-sales help.
* Use **Agent** for qualification or connected actions.
* Use **Live** for high-intent human handoff.

### Related links

* [Lead capture & leads inbox](/replai-docs/analytics-and-insights/lead-capture-and-leads-inbox.md)
* [Handoff & lead capture](/replai-docs/answers-and-grounding/handoff-and-lead-capture.md)
* [Agencies](/replai-docs/use-cases/agencies.md)


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